MAISON AS

For Alexandra Sojfer, everything is born of emotion. Every emotion, whether joyful or painful, is a source of creativity. For her, the soul is the most precious thing of all.

According to the designer, craftmanship and the love of beautiful objects are true treasures. In 2002, she established herself in one of Paris’s oldest boutiques, founded in 1834 in the heart of Saint-Germain-des-Prés. There, she established her distinctive universe and launched her own fashion accessories brand, perpetuating the excellence of French craftsmanship.

A house that reflects Alexandra herself, where she plays with materials, colors and shapes, blending and reinventing styles. Drawing on time-honoured craftsmanship, she creates exceptional pieces from noble and precious materials: stoles, umbrellas and walking sticks, bags, minaudières, jewellery, jackets and ponchos...

In her boutique, Alexandra invites her clients into a world of dreams and builds a unique relationship with each of them. It is a moment apart, a time for listening, conversation, sharing and trust, that goes far beyond the traditional boundaries of sales and consulting.

Reflecting its creator, Alexandra Sojfer’s universe is a unique blend of complexity and plurality. And because she is constantly imagining, creating and reinventing herself, Alexandra will unveil a new concept in the coming months, a natural extension of her universe… but for now, she is keeping it a secret.

Day by day… Follow us on Instagram
@as_by_alexandra_sojfer_fashion

By appointment, in Paris or via video.
Worldwide shipping.
apartewith@alexandrasojfer.com

MAISON AS by Alexandra Sojfer
218, boulevard Saint-Germain
75007 Paris
France

+ 33 (0)1 42 22 17 02
+ 33 (0)6 62 06 05 49

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Press contact :
presse@alexandrasojfer.com